Online Real Estate Marketing

Building The Marketing Website

March 18th, 2008 Posted in Property Websites | No Comments »

Once we decided on the primary look and feel of the website, we then needed to proceed to the next step. This included the following:

  • Create the template to build the pages. This is accomplished by using separate PHP includes files for the header, navigation and footer.
  • Build out all the pages to be used on the website.
  • Create and insert the content into each page.
  • Optimize each page using basic optimization techniques.
  • Create internal links
  • Create Site Map.

For a 20 page website, this should take an individual between 20-40 hours depending on the complexity of each page.

The Genesis of Real Efforts

March 18th, 2008 Posted in History | No Comments »

About a month ago, I realized that although I have learned a tremendous amount about the internet over the past 8 years and helped a number of clients to online success,  I myself have not made enough money to continue this endevour, raise a family as the primary bread winner and live in Southern California.

Although I came to this decision with a bit of a heavy heart, I knew it was the right decision and as always, I won’t regret the decision. 

The decision did not come quickly. After some unfortunate decisions which I made back in the fall of 2007, it was clear that I needed a new direction. As such, I began making sure that the clients which I had taken on over the years which were not in the real estate industry were properly taken care of. This process took about 3 months and in January of this year, I began the full time search for an opportunity were I could implement my newly developed skills.  Over the course of January and Febraury, I interviewed for a number of very interesting positions, but for one reason or another did not get the position. 

During this process however, many people asked me what I had done over the past few years and what skills I would bring to the new position. This got me thinking and made me realize that although the company Site Tutor was a Search Engine Friendly Design and Development company,  my strenghs came from my acquired knowledge base of learning about Hosting, Web Coding, Databases , Online Marketing and specifically Search Engine Optimization. 

As I thought about this more and more, I realized that not only did I need to focus my effortts on one industry, but I needed to consolidate my efforts and brand myself as a true “Internet Marketing Consulant”.  In addition, while I enjoyed working with small companies and individuals who are just learning, their budgets did not support my efforts to support my family.   

So I made a decision which I beleive will take me about a 12 months to implement.  More Tomorrow.

Screenshots Received

March 15th, 2008 Posted in Property Websites | No Comments »

I received the initial design mock-ups from the designer. Take a look below to see links to the various deisgns. The next step is to choose a base design and make any changes to the design. Once you have made the changes to the base design of the website, the developer is then ready to develop the website.

http://www.secondplatform.com/client/sitetutor/perfectpropertywebsites-home1–5-3-2k8.jpg

http://www.secondplatform.com/client/sitetutor/perfectpropertywebsites-home2–5-3-2k8.jpg

http://www.secondplatform.com/client/sitetutor/perfectpropertywebsites-home3–5-3-2k8.jpg