E-Commerce Copywriting: The Guide to Selling More
Tuesday, December 21st, 2010 Posted in E-Commerce | No Comments »Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy ...
Shopping Cart Abandonment
Thursday, April 23rd, 2009 Posted in E-Commerce | No Comments »Top 5 Reasons for Shopping Cart Abandonment Shopping cart abandonment has been a problem since Pizza Hut received the first online purchase in 1993. (Yep, 1993 and Pizza Hut, one would think their marketing department would know about that.) ...
