Real Estate Marketing

Calls to Action for your web strategy

A key element to any website strategy is having “Calls to Action” (engagement points) sprinkled strategically throughout your site. Your website should immediately “connect” to the person that visits so that they feel they have come to the right place. How do you do that? Here are 4 steps to creating powerful engagement points that will connect with buyers and sellers.

• Step 1: Understand your target: This is the key foundation to any plan of attack and marketing strategy as that marketing message needs to spill over to any marketing channel you decide to use to “get the word out”. You’ll want to create clickable buttons (“Call to Action” or “Engagement Points” sections) that are the questions in their mind. It’s these calls to actions that answer their “that’s what I am dying to know” or “Ah-Ha, I think I should look into that”. Interactive buttons like:
  Facing Foreclosure? There are options
  Has the market stabilized
  Foreclosure/Bank Owned Buys

  Step 2: Focus on the Homepage: Have these engagement points above the fold (where they don’t have to scroll down) to interact and click through. An interactive MLS search right on the front page of the site (ex: http://www.miketoste.com ) will create the “Stickiness” for the consumer to want to stay on your site.

  Step 3: Use that real estate on the Side bar: You know, the space below your left side navigation or the space on the right just below your top navigation. Once you have the calls to action on the homepage, strategically position the most important calls to action along the side bar and make it where its on EVERY SINGLE PAGE throughout the site.

  Step 4: Hook up the engagement point to an automated email drip: When they click on these sections you’ll want to capture the lead, and then shoot them into a specific email drip campaign focused on their needs. Now when I say an email campaign I personally believe it should be an automated campaign (meaning that when they fill out the form, they get right to your cell phone as a lead and then dropped right into the automated follow up. Remember you are busy listing and selling houses here so that means that as much as you can automate this process, the better). You must be positioned as the “top of mind person”, the “oh yea! I need to ask them about what this…” etc. If you are not positioned in front of them during this time then they will just move on. An automated email campaign with branded email stationary with a link back to your website is critical for conversion and even better, those call to actions on that stationary will engage them even better.