Real Estate Marketing

Building a Website - A Case Study

Today we purchased a number of domains to promote the newest tool we are adding to the real efforts family of websites. The newest addition are single property websites.

Over the course of the last 4 years we have worked with clients who want to do what it takes to be successful on the internet.  This has been the primary focus of the business.  This has been very rewarding as it is a new industry with very few people really understanding the industry so if there is such a thing, I could consider myself an expert in the industry. Practically speaking however, I don’t think there are any experts, just individuals with a tremendous amount of knowledge practicing their craft each and every day.

Over this period, I have also worked with more established agents who have a strong business already but want to use the internet from the perspective of streamlining their business and using the tools provided by the internet.  Their main objective is not primarily generating leads, but providing the marketing necessary to offer a complete marketing and backend solution to buyers and sellers. This is where perfect property websites fits into the overall picture.

Property Websites are an “online marketing brochure” at a cost effective price.  They are great for Real Estate Agents to use in their listing presentations, FSBO’s to use when trying to sell their home, property managers and rental agents to promote their rental listings online and investors or builders looking to promote a new property or development.

The key to the success of this product will be the ability to cost effectively market the property over the internet.  Since the pricing of this product is geared to the mass market, there is only a small margin so the key to my efforts will be to generate enough traffic to the website via the internet to make it a profitable venture.

We will be using this blog to document my  real efforts so feel free to check back and see how we are doing.

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