Real Estate Marketing

SEO Theory - Two Schools of Thought

I just read an article which I recommend and on which I would like to comment. This article was sent to me by a Chicago Real Estate Broker.

The article talks about the different schools of thought in regard to search engine optimization. One school of thought is that on-page optimization, or as they refer to as content SEO, is the best way to receive rankings in the search engines. The other school of thought is that anchor text and links are the best way to obtain rankings.

The article concludes by saying that anchor text and links are more important than than content SEO and as a result are more important.

What the article does not talk about is the business aspects of these theories. It has always been my goal to find a business model for the search engine optimization specialists to be able to serve small to medium sized businesses in their quest to generate business on the internet. Any model has to be able to offer concrete and measurable results at cost effective price.

When you look at the industry this way, the only current way in which that can be accomplished is by offering content SEO. Anchor text and linking is too vague and too abstract for small to medium sized businesses to invest in as a form of advertising.

The industry is still in what I call the “Wild West Phase” of development so there are more scam artists than real search engine optimization specialists and so the industry has a bad name. These scam artists focus on selling anchor text and linking strategies because they can’t be tracked or measured accurately.

While I agree that this method if done right and over a period of time is more beneficial to website owners, the costs associated with this method are too expensive to justify to the small to medium sized business owner.

As a result, as a so called specialist in the industry, I focus my efforts with clients on the content SEO aspects of optimization because the services it makes the services I provide measurable, trackable and affordable to small to medium sized business owners.

Just My Two Cents

Read the full article here: Page Rank Wins

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Marketing Website for Perfect Properties Launched

Perfect Property Websites has been officially launched. It took about 1 month since my initial post to get the website designed, built and optimized.

The next step is actually the hardest step and that is the marketing of the website. Building it when you know what you are doing is great for the future, but isn’t going to put food on the table today.

All the effort put in to build the right platform is important but the results of these efforts won’t be seen at least for the next 6 months.

Now on to the SEM. Marketing the website online to generate business.

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Building The Marketing Website

Once we decided on the primary look and feel of the website, we then needed to proceed to the next step. This included the following:

• Create the template to build the pages. This is accomplished by using separate PHP includes files for the header, navigation and footer.
• Build out all the pages to be used on the website.
• Create and insert the content into each page.
• Optimize each page using basic optimization techniques.
• Create internal links
• Create Site Map.

For a 20 page website, this should take an individual between 20-40 hours depending on the complexity of each page.

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